The Maternity-to-Nursing Capsule Wardrobe

Soft, natural and breathable essentials that put your body first

Shop Now

The Reviews Are In

Love this nursing bra
The fabric is amazingly soft and comfortable. My boobs have been very itchy and hard to please but this bra actually feels nice on. I’m also pumping and my Elvie fits perfectly. 10/10 would recommend!
- Jaime, LUXE NURSING BRA
Worth the hype
This bra is so soft and supportive. You can tell all of these bras have amazing quality. I love the ease of the clasp down and how seemless it feels under tops.
- Emma Geisser, LUXE NURSING BRA
THE ONLY DRESS I NEED
Love it! Makes me feel confident wearing postpartum. I bought 3 of them :)
- Sukanya Jane, THE NURSING DRESS
So comfy
It’s true - you forget you’re wearing a bra, that is how comfy it is
- AL, SOFT-CUP NURSING BRA
Exactly what I wanted
What a lovely tank! Gorgeous fabric, flattering cut, perfect length and covers my bra straps. Am looking forward to wearing it when I am no longer pregnant. Highly recommend
- Nic, THE DAILY RIBBED TANK
LOVE
I am constantly checking the website hoping and praying for new colors to drop. This is the ONLY nursing tank, I will purchase after many others that did not work. This brand makes the softest, most supportive and comfortable, easy-to-nurse-in tanks! Requesting every color of the rainbow, please :)
- Kae, SOFT RIBBED NURSING TANK
Couldn’t find a tank softer than this
I am amazed by how the tank lives up to what it says it does. I’m about to pop and it stretches so nicely. Can’t wait to bring it forward to my breastfeeding journey
- Chantelle F., SOFT RIBBED NURSING TANK
Well designed and great material
3rd year into breastfeeding before I found out about this brand. Officially ditching my other nursing bras and getting more of these.
- Val G., SOFT-CUP NURSING BRA

Rethinking maternity wear
from the inside out

We are a Canadian independent brand seeking to challenge the status quo by creating something better: Quality, Considered, Minimal. The result? Better fit, softer feel and a premium quality that lasts.