Supporting Canadian Wildfire Relief 2026

 

As wildfires continue to impact communities across Canada, our thoughts are with everyone who has been forced from their homes, as well as the firefighters and emergency responders working tirelessly to protect them.

 

For the next five days (July 24 - 28, 2026), Embrace will donate 10% of net sales from every order to support communities affected by the Canadian wildfires.

 

Funds will be donated to True North Aid.

 

Why True North Aid? 

Indigenous peoples make up roughly five percent of this country’s population and account for almost half of all wildfire evacuation events in Canada. 

Much of that comes down to geography. Many First Nations reserves are located in remote, forested regions where wildfires are more common and emergency response can be more challenging.

When evacuation happens, families are often displaced from their land, their food sources, and each other, sometimes for extended periods and sometimes more than once. For some communities, this has happened repeatedly over the past decade.

 

At the end of the campaign and for transparency, we'll upload a screenshot of our e-transfer confirmation on this page. [True North only issues donation receipt in January following the year of donation.]

 

Thank you for helping us support communities during this difficult time.

 

Love,

Embrace